F1 drivers in today’s day and age are more than just faces on the television screen every other weekend. Their on-track success has turned them into celebrities. A few drivers have leveraged this and made smart investments off the track.
Several F1 drivers on the grid have off-track investments in various sectors. This can include everything from real estate to fashion or even food chains. Here are five drivers who have made smart investments outside of racing.
Lewis Hamilton
Perhaps the biggest name in the history of F1, Lewis Hamilton has invested in multiple brands, across a number of domains over the years. This includes his non-alcoholic Tequila brand – Almave. It is a blue agave based non-alcoholic spirit brand founded by the 40-year-old in 2023.
Hamilton is also part of the ownership group of the NFL team Denver Broncos. He acquired a minority stake in 2022. The driver reportedly invested somewhere in the range of $6 million to $9 million into the Colorado-based Football team.
The Ferrari driver also started a vegan fast-food chain, named Neat Burger, in 2019. The brand was also backed by famous Hollywood star Leonardo DiCaprio. However, the brand had to close all its US and UK-based locations in April 2025, after incurring major losses. Presently, it only operates two stores, both in Milan, Italy.
Lando Norris
Lando Norris has diversified his portfolio very smartly. The McLaren star co-founded E-Sports content and apparel brand, Quadrant. It is one of the most famous brands owned by an F1 driver, especially in Norris’ native country United Kingdom. Quadrant mainly focuses on entertainment, e-sports, gaming, and other YouTube and internet-related content.
In 2025, Quadrant has expanded its brand, venturing into the apparel and clothing industry. It is co-owned by Norris and famous British YouTuber WillNE.
Charles Leclerc
Ferrari superstar Charles Leclerc has invested in multiple brands, and even started one of his own, over the last few years. The Monegasque, along with his elder brother Lorenzo, invested in Chrono24 in 2024, which is the world’s largest online marketplace for luxury watches. The driver also launched his own low-calorie ice cream brand, named LEC.
Apart from this, the Ferrari man became a partner of smart sleep technology brand, Eight Sleep, in 2025, along with also investing in the company. Leclerc also owns real estate in Miami, Florida reportedly, as part of a diversified investment portfolio.
Fernando Alonso
Fernando Alonso has a long list of investments under his portfolio, most notably his own driver management company, A14 Management. The Spaniard manages several motorsport athletes, including current F1 driver Gabriel Bortoleto. He also founded his own lifestyle brand named Kimoa, which sells apparel and accessories.
Apart from this, the 2x F1 world champion has recently acquired a majority stake in the Danish Sushi chain, Sticks’n’Sushi. He reportedly also owns real estate in many parts of the world, including Spain, Dubai, and Switzerland.
Daniel Ricciardo
While he might not still be driving in F1, Daniel Ricciardo became a household name during his time on the grid. The Australian is particularly well-liked among young F1 fans, thanks to Netflix’s Drive to Survive’s influence.
Daniel Ricciardo recently launched his own luxury apparel brand named Enchante with pop-up stores in America, the UK, and Australia. The brand reflects the Aussie driver’s own personal clothing style and also holds an F1 theme.
Apart from this, Ricciardo also launched his own wine label, DR3, in partnership with Barossa Valley’s St Hugo winery, in South Australia. He was also the executive producer of the pilot episode of Downforce, a TV show on streaming platform Hulu.
