Lando Norris has a reported net worth of $30 million (€26.2 million). While he has accumulated his net worth through salaries, endorsements, and investments, Norris also comes from a wealthy background. Norris’ father, Adam, is one of the richest people in Britain with a net worth of more than $250 million (€218 million). His father’s wealth helped Norris get into the world of racing as the Briton didn’t have to worry about financial factors.
Although he acknowledges his father’s financial help, Norris stresses that his position in the sport has come from his hard work. Norris made it clear to his father that he only needed help to reach a certain level, after which he would grow on his own.
“I never wanted him to pay for me to come into Formula 1,” Norris said. “That was like one goal.“
“He could support me until Formula 1, or let’s say to Formula 2, to get to that point, give me those opportunities and so on.“
“But I personally, as a feeling, I wouldn’t want to come into Formula 1 having to pay for it. [It was a] bit of a mentality thing, not have the mentality of ‘I’m not here because I don’t deserve it, I’m here because I’ve paid for it’. I never really wanted that at all.”
The Briton joined the McLaren young driver programme in 2017. This was the first step to his eventual seat in F1. Norris also knows that he’s been lucky to have the opportunities in his life, thanks to his father’s backing.
“I have to know that to a certain extent I’m lucky for the opportunities that I got, and the fact he could just support me into Formula 2 was already a lot more than the what people get.” [Quotes via F1i]
Since Lando Norris has joined Formula 1, the 25-year-old’s personal net worth has grown, thanks to his successes on track.
How has Lando Norris accumulated his $30 million net worth?
Like other drivers, Lando Norris has amassed his wealth mainly through his salary. Norris currently earns a reported salary of $20 million from McLaren Racing. This has been a consistent earning for him since he signed with the team in 2022. While his current contract duration is only till the 2026 season, there is an understanding that he will stay longer with the team.
Apart from his salary, the McLaren racer also has a host of endorsements. Norris is endorsed by brands like Bell Helmets, Wearegrip, ADD Management, PAP, and Tumi. He has also partnered with his father’s company, Pure Electric, which sells e-scooters. Moreover, the Briton also has enterprises of his own with Quadrant being the most famous of them.
Quadrant is an apparel company that works with motorsports athletes for its designs. It also dabbles in content creation. Norris also started LN Racing Kart in 2021, which is his own brand of karting. The karting team is backed by Ricky Flynn Motorsport, the team Lando won the Karting World Championship with in 2014.
Norris’ other source of income is his fashion brand. Aptly titled “Lando Norris Store”, the driver sells apparel that has been inspired by his F1 career, as well as replicas of his helmets from race weekends.
